Community Baby Showers: An Innovative Approach to Teaching New Mothers Sleep Safety

by Megan Carter, Doctor of Pharmacy Candidate, University of Mississippi School of Pharmacy

Summary and Analysis of: Ahlers-Schmidt C R, Schunn C, Hervey A M, et al. Redesigned community baby showers to promote infant safe sleep. Health Education Journal 2020; 79(8): 888-900.

When looking through the Health Education Journal, this article piqued my interest because I was aware of the importance of safe sleeping habits for infants.  My mom works for the Alabama Department of Public Health and has been reviewing infant death cases for about 15 years.  Although she doesn't reveal details about the cases she reviews, she has shared a couple of particularly heart-wrenching stories regarding babies who died.  Unfortunately, these stories are not rare, as nearly 3500 infant deaths in the USA are due to sleep-related causes. Unfortunately, although we know much more about sleep safety during infancy, this number has not declined in recent years.¹ These kinds of deaths are preventable if parents are properly educated about how to create a safe sleeping environment.  This study aimed to provide sleep safety education to mothers, specifically mothers from low-income communities, in a relaxed environment. The authors assessed a novel approach that could increase knowledge and health-promoting behaviors.

The authors of this study designed their educational intervention — including recruitment, lesson plans, materials, and assessments — around constructs from the Health Beliefs Model.  The intervention was delivered at community "baby showers" conducted in Sedgwick County, Kansas, and targeted women who were pregnant or who had recently delivered.  Upon arrival at the shower, participants were asked to complete a pre-assessment and information card.  Organizers divided the women into tour groups of 3-5 participants with a volunteer guide who led the women around the various vendor and educational booths for brief presentations.  The last stop for each tour group was the Safe Sleep Crib Demonstration.  Certified nurses or safe sleep instructors used a demonstration crib with safety-approved items to demonstrate their effectiveness as well as examples of unsafe items that are a hazard to infants.  Instructors provided tips for removing hazardous items from the infant's sleep environment.  The sessions were not time-constrained, allowing time for participants to ask questions.  After the shower, participants took home a safety-approved portable crib, blanket, and educational handouts/materials.

These events were held twice yearly (March and October) from Spring 2015 to Spring 2019 and recruited women using a variety of means including fliers at churches and clinics, maternal and child health programs, social media posts, and through partner organizations.  The program specifically targeted locations that served low-income communities, as this was the population that was most at-risk for sleep-related infant deaths.  During the study period, nine “community baby shower” events were conducted. The participants came from a range of racial and ethnic backgrounds: Non-Hispanic Black (30.4%), Non-Hispanic White (30.4%), and Hispanics (25.1%).  Greater than 70% of participants had only a high school education or less and greater than 70% were on Medicaid or uninsured.  It is also notable that less than half of participants received prenatal care from a private provider and about 20% received care from a county health department, community center, or received no routine care. The pre-assessment consisted of true/false statements developed around the Health Belief Model constructs on infant sleep safety and were compared to the responses to the same questions given as a post-assessment.  McNemar's test for paired dichotomous variables was used to analyze differences in pre- and post-assessment responses along with the McNemar odds ratio statistic.  The following true/false questions were included on the pre- and post-assessments:

• My baby is at risk of dying of SIDS
• Loose blankets in the crib can cause infant death
• Sleeping with my baby can cause infant death
• Putting my baby alone, on the back in a crib will help protect her
• My baby will choke on his back
• People tell me different things about how my baby should sleep and I don't know what to do.
• I can't keep my baby warm without blankets.
• I don't have room for a crib in my room.

The results of the study demonstrated statistically significance (p<0.001) improvements in the participants' responses in all but two of the assessment questions.  Responses to questions about knowledge and intentions showed changes in sleep positions, sleep locations, crib items, and plans to discuss safe sleep with others.  Overall, these results appear promising and events such as the community baby shower provide an excellent opportunity to teach sleep safety to mothers.

The results look promising, but as with any study, statistically significant results don't always equate to an improvement in outcomes.  This study did have several strengths, as the participants are representative of the target population and the assessment questions were based on the Health Belief Model and evaluated by the Medical Society of Sedgwick County's Safe Sleep Taskforce.  On the flip side, this study was conducted in one community, so may not be generalizable to other communities.  The study also targeted individuals from low-income areas with lower education, so the results may not apply to mothers in higher-income neighborhoods with greater levels of education.  The recruiting methods did yield a diverse participant population but relatively few dates that the event was held likely limited many women from attending.  Another potential issue was the true/false statements included in the assessment.  Several of the statements are subjective and others are potentially confusing, which may have contributed to some of the nonsignificant results.  Improving the clarity of these statements could improve the accuracy and validity of this study.  While the results were promising, I would be interested to see if the participants put their new knowledge into practice.  Are mothers able to identify hazardous materials in their home? Do they remove or replace these items?  Have the rates of infant death or hospital visits due to unsafe sleeping habits improved in this county as a result of the educational intervention?  Additionally, the results could have been biased as the group who developed the program assessed the results.  Moreover, there was no control group who received instruction in a more “traditional” manner.

Overall, this study proves that educational programs that structure their lesson plans around the Health Belief Model and offered in non-traditional environments can lead to changes in behavioral intentions.  It is important to recognize that instructional programs can be implemented outside of the traditional classroom settings and that informal community events can a venue where patients can learn about important health topics in a fun and engaging way.

References

1. About 3,500 babies in the US are lost to sleep-related deaths each year. (2018, January 09). Retrieved November 30, 2020, from https://www.cdc.gov/media/releases/2018/p0109-sleep-related-deaths.html
2. Ahlers-Schmidt C R, Schunn C, Hervey A M, et al. Redesigned community baby showers to promote infant safe sleep. Health Education Journal 2020; 79(8): 888-900.